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The National Family Council was first formed on 1 May 2006 to champion and promote resilient families. On 7 February 2014, the National Family Council was renamed as "Families for Life" to reflect its evolving approach to connect with Singaporean families, and to better mirror the Council's community-driven identity.

Families for Life is a people-sector Council, comprising of 15 volunteers from the people and private sectors. The Council is headed by Mr Ching Wei Hong, Chief Operating Officer, OCBC Bank.

Families for Life Council’s vision is to build strong and resilient families because that makes for stronger communities and better individual well-being.

We Listen. We listen to the issues that Singaporean families are facing.

We Explore and Promote. We bring people and organisations together to create platforms for family bonding and to engage Singaporeans in conversations about families.

We Voice. We voice out concerns that people have on family issues and continue this conversation with our partners and the community.




About the Logo


Families for Life Logo 

In line with our hope to inspire and deepen conversations on families with families, we designed our logo to remind people of a speech bubble. A speech bubble instinctively stands for traits like curiosity and friendliness. The logo encapsulates us as open, genuine and positive to connect with families.


Council Members

Chief Operating Officer, OCBC Bank


Mr Ching Wei Hong joined the Families for Life Council in August 2013 (formerly known as National Family Council) as its Chairman. He is married with 2 children. Prior to this, he served on the Businesses for Families Council from June 2011 to July 2013.

In his day job, Mr Ching is the Chief Operating Officer ("COO") of OCBC Bank. He is also currently the Chairman of Bank of Singapore and OCBC Securities as well as Deputy Chairman of Lion Global Investors. In his capacity as COO of OCBC Bank, he is responsible for the Global Wealth Management and Consumer division, focusing on building the OCBC Group’s consumer banking franchise and wealth management business in its key markets in Asia. Mr Ching also oversees Group Customer Experience and OCBC Bank’s fintech and innovation unit, The Open Vault at OCBC.

In his tenure with OCBC Bank, he has held senior management responsibilities across various roles including Chief Financial Officer, Head of Group Operations and Technology and Head of Transaction Banking. Mr Ching has more than 30 years of experience in regional finance, corporate banking and cash management. Before joining OCBC, he was Director of Corporate Finance, Philips Electronics Asia Pacific Pte Ltd. He also held senior regional assignments in Bank of America and was Treasurer of Union Carbide Asia Pacific.

Mr Ching Wei Hong's quote 


Director, El-Shaddai Resources Pte Ltd


Albert manages his own business since year 2000 under El-Shaddai Resources Pte Ltd, engaging in international trading of vegetable oils and soft commodities as a broker. He has over thirty years of extensive and varied experience in international trading in the industry. Prior to this, he held a corporate career and played a significant role within the senior management team as the Group General Manager, Trading, that spearheaded the regionalization of the corporate group into various countries.

He graduated with a Master of Social Sciences, Counselling, from the University of Southern Australia, Adelaide, Australia; and Bachelor of Arts/Social Sciences (majored in Economics and Political Sciences) from the National University of Singapore. He also has a post-graduate Diploma in Marketing.

A successful entrepreneur by day, Albert balances his business with the home requirements of being a loving husband to his wife, Alison, of 30 years, and involved father to his three emerging adult children (ages 22, 26 & 28).

He currently serves in 5 boards of VWOs. His passion lies in the social service sector where he seeks to be the voice and advocate for the less privileged. He has been an active volunteer for more than 3 decades, involved in many programmes for the betterment of fellow Singaporeans. He has also been instrumental in pioneering several initiatives such as opened a youth agency, started a senior focused agency, and formed a family focused network and the likes.

Last year, he mooted the idea of a collaborative network to cater to the upstream and mainstream needs of families. He is dedicated to the call to restore and strengthen families. He with his team of volunteers, called Family-Nation Network (FNN), strive to develop families to live, express and nurture love at home. In so doing, we will build a strong and vibrant nation.

Mr Albert Lim's quote 


Obstetrician and Gynaecologist, Women Fertility & Fetal Centre


Married with 3 children, Dr Ann Tan is an Obstetrician & Gynaecologist at the Women's Fertility & Fetal Centre. She is a dedicated doctor and her mission is to help patients achieve their dream of having a healthy baby.

She is both a Fetal maternal specialist and a MOH certified IVF practitioner.

She was formerly the President of the Singapore Council of Women's Organisations (SCWO) from 2008-2010 (Note: She was nominated by the Association of Women Doctors of Singapore). She also served on the 14th board 2006-2008 as the first Vice President and on the SCWO 16th board as the Immediate Past President. Dr Tan was also the Founding Chair of the SCWO Service Fund and listed on the SCWO 's Founder's Circle on SCWO website).

She currently serves as a board member at Halogen Foundation, a charity which focuses on youth leadership and entrepreneurship education.

Dr Ann Tan's quote 



Family Physician and Director of Banyan Clinic Pte Ltd.
Director of Madison Academy of Music


Dr Elly has been practising family practice in private since 2001 starting with a family clinic in Woodlands, followed by another in Jurong West two years later.

Her interest in health education does not stop at her clinic itself as she involves herself actively in the community in both areas providing health talks and health screenings. On the national level, she appears frequently on Malay TV Programmes such as “Klinik Kita”, “Tanya Doktor”, “Jus”, “Berita on Suria” , “Sihat Oh Sihat “ and “Detik” as a health expert and ambassador.On the radio, she is a well-recognized voice on Warna 94.2FM when it comes to discussing health matters. She also contributes to Malay magazines like “Sutra”, “Manja” and the Malay Newspaper “Berita Harian” on health issues.

She is a member of the Muslim Healthcare Professionals Association’s Outreach Committee. She is also one of the founders of Geng Sihat SG, a community outreach group made up of health and allied health professionals who aim to promote and create awareness about healthy living.

Having a daughter who was diagnosed with Autistic Spectrum Disorder with a passion for music also prompted her to set up a music school , Madison Academy of Music to help nurture her daughter and other children through music.

Dr Ann Tan's quote 



Regional Director (APAC)
BAE Systems Hägglunds AB


BG(NS) Ishak is married with 2 children. He is currently the Regional Director (APAC) in BAE Systems Hägglunds AB. BG(NS) Ishak has vast leadership experience with the Singapore Armed Forces (SAF), having served the SAF for 29 years retiring in 2011.

In 2008, he received the Public Administration Medal for his significant contributions to the armed forces. After retiring from the Singapore Armed Forces he has worked at ST Electronics as Senior Vice President and at CWT Limited as CEO Defence Services. BG(NS) Ishak is currently a board director of the Maritime & Port Authority of Singapore. He also volunteers his time to reach out to families under ACCORD (Advisory Council for Community Relations in Defence) and is a member of the External Review Panel on SAF Safety. BG(NS) Ishak holds a Master's in Business Administration from the National University of Singapore.

BG(NS) Ishak Ismail's quote 



President of Tribal Worldwide Asia; Head of Tribal Worldwide Singapore


Mr Jeff Cheong has a long history in championing families in Singapore. He has been with the Families for Life Council since 1 Aug 2015. Jeff is also instrumental in creating the brand for Dads for Life and Mums for Life.

Jeff is married for 18 years with 2 teenagers and a primary school child. Together with his wife, they volunteer with meals-on-wheels programme to deliver food to homebound residents. Both of them are very passionate about family and they avail their time as marriage mentors to newlywed couples.

At work, Jeff is the Deputy President of DDB Group and Head of Tribal Worldwide Singapore. Under his leadership for the last 10 years, he brought the best of marketing and technology and consulting with Total Experience™ Consulting to drive growth for businesses. He has attained A-list agency status since 2009, was named Campaign Asia’s top 40 under 40 in 2013 and was awarded Agency Head of the Year 2016 at IAS Hall of Fame.

Jeff also contributes as advisory council member to National Integration Council, Singapore Media Festival, *SCAPE, Temasek Poly School of Design.

Mr Jeff Cheong's quote 



Associate Professor
Head and Senior Consultant, Department of Psychological Medicine, NUS & NUH
Director NUS Mind Science Center


Dr Wong is married with 3 grown up children. He is a clinician, educator and researcher in Child & Adolescent and Family mental health. A senior consultant psychiatrist with the National University Hospital, Associate Professor and the Head of the Department of Psychological Medicine at NUS and NUH.

He is also the Center Director for NUS Mind Science Center, which develops and implements evidence based programs promoting emotional resilience and optimization of cognitive performance among the youth, adult and elderly in the community.

He is a strong advocate in establishing competent parenting practices among parents of disruptive children through the Incredible Years program, and also working towards establishing a stronger presence of informed parenting of Asian adolescents in Singapore.

Mr Jeff Cheong's quote 



President, Healthcare Services Employees’ Union
Chairperson, NTUC Women’s Committee
Member, NTUC Central Committee


Ms K Thanaletchimi is an elected member of the NTUC Central Committee, President of the Healthcare Services Employees’ Union (HSEU), and the Chairman of the NTUC Women’s Committee. She was a Nominated Member of Parliament (NMP) of Singapore – the Labour Movement’s 11th union representative since 1992, from Mar 2016 to Sep 2018.

During her term of office as the NMP, she raised issues close to her heart passionately and sought more support for families especially for the working people. Her advocacy in the following areas continues beyond her NMP tenure.

1) Making every company a Pro-Family Friendly Company
2) Doing more good for the Women workforce especially to support pro-creation, employability and employment so that all three can co-exists harmoniously in an eco-system.
3) Better support for single mothers especially for the working group. Linking social network group access to every workplace.

Concurrently, Ms K Thanaletchimi sits in other committees of NTUC, governmental agencies, national institutions, and tripartite partners, notably in the MediShield Life Council, People’s Association Board, Industrial Arbitration Court Panel Member, Tripartite Mediation Panel and the Education and Domestic Services Industry transformation Committee, ITE Board as well as the Data Protection Advisory Committee. She had also served as the member of the Land Transport Masterplan Advisory Panel.

Ms K Thanaletchimi graduated from the University of Sydney in Australia with a Master’s Degree in Health Science Management, and the University of Bradford in United Kingdom with a Bachelor Degree of Science (Honours). She holds a Graduate Diploma in Quality Assurance and Management, an Advanced Diploma in Strategic Marketing and a Diploma in Chemical Process Technology from the Singapore Polytechnic. She also holds a Diploma in Industrial Relations from the Ong Teng Cheong Institute of Labour Studies

Mr Jeff Cheong's quote 


Blogger & Founder,; Co-founder of Daddy Matters


Blogging since 2005,  Mr Kelvin Ang is one of Singapore’s top parent bloggers and author of ‘Got Kids Go Where?’, a book featuring 550 things to do with kids in Singapore. He has guest written for Yahoo! Singapore’s Parenting website and was invited as a speaker at Asian Festival of Children’s Content 2015.

He was also a panelist for various public forums, including Singapore Children’s Society’s Forum 2015, KKH’s Parenthood Public Forum 2015 and Social Media Week Singapore 2013.

Mr Ang has been featured in The Sunday Times, and shared his parenting thoughts on Radio 938 Live, Channel 8, Channel U and several family websites. His articles are regularly found in parenting magazines, while his blog was named one of the 10 Most Popular Lifestyle Blogs by The New Paper in 2013.

A Financial Services Consultant with AIA and father of 3 adorable kids, Mr Ang is also the co-founder of Daddy Matters, an online community of dads who want to be active and promote active fatherhood for everyone. In addition, he has been serving as a member of the Family & Community committee in Advisory Council on Community Relations in Defence (ACCORD) since 2016.

Mr Kelvin Ang's quote 



Chief Executive, Singapore Buddhist Federation


Mr Kua Soon Khe was the Deputy Secretary-General of the Singapore Chinese Chamber of Commerce & Industry for 13 years. Thereafter, he served as the Secretary-General of the Singapore Hokkien Huay Kuan for 9 years.

Besides his official duties, he has contributed to numerous community works which include, among others, Tan Kah Kee Foundation, Chinese Development Assistance Council, the Association of Nanyang University Graduates, REACH Supervisory Panel, MOE’s External Assessor for 10 successive years and The Singapore Examinations and Assessment Board. Currently, he serves as member of the Singapore Armed Forces Detention Barracks’ Board of Visitors (since July 2008) and member of the National Council on Problem Gambling of the Ministry of Social and Family Development (since August 2013).

In recent years, he has designed and conducted a series of board governance training courses in both English and Mandarin which aim to raise the governance level of charities and registered societies. Together with the Ministry of Culture, Community and Youth, he has helped to launch a 15-month Pilot Project on Governance Training and Consultancy Service for Buddhist Charities as well as the Professional Training for Executive Secretaries and Administrators of Charities and IPCs. Besides these, he has also conducted training courses for clan associations and officials from PRC’s Civic Affairs Bureau and Su Zhou Industrial Park.

To assist the Charity Council to refine the Code of Governance for Charities and IPCs, Mr Kua has served in its Work Group for Refinement of Code of Governance in 2010 and 2015.

Mr Kua Soon Khe's quote 


Senior Research Fellow, Institute of Policy Studies, Lee Kuan Yew School of Public Policy, National University of Singapore


Dr Mathew Mathews is married with 3 sons. He is Head of IPS Social Lab and Senior Research Fellow at the Institute of Policy Studies, Lee Kuan Yew School of Public Policy, National University of Singapore. While Dr Mathew spends substantial time researching on social cohesion concerns in Singapore, he has always been interested in studying the family. To date he has been involved in over a dozen family-related research projects including studies on three generation households, marriage and parenthood aspirations, marriage resilience and the challenges and needs of low income and single parent families.

Dr Mathew is well involved in the community. He was previously President of Alive Community Network and part of Marriage Central’s advisory board. He currently continues to serve on several panels or boards including One, Hua Mei Centre for Successful Ageing and NCSS Voluntary Capability Fund Panel.

Dr Mathew Mathews' quote 


Professor of Sociology (Practice), Singapore Management University
Dean of Students, Singapore Management University


Professor of Sociology (Practice) and Dean of Students, Singapore Management University.

Prof Straughan’s research interests center around sociology of family and medical sociology. Her current research investigates environmental risk factors in childhood obesity. She is also the Principal Investigator of recently concluded project on Successful Ageing in Singapore, Seoul and Shanghai which involved multiple institutions and a multidisciplinary team. Professor Straughan serves as Consultant on numerous projects commissioned by various government agencies. Amongst others, she is Principal Consultant for the Marriage and Parenthood Survey 2016 & 2012, which were commissioned by the National Population and Talent Division. She has published in both sociology and medical journals, like Social Science and Medicine, Cancer, and Cancer Causes and Control. Her books include Marriage Dissolution in Singapore: Revisiting Family Values and Ideology in Marriage, and Ultra-Low Fertility in Pacific Asia: Trends, Causes and Policy Issue (with Gavin Jones and Angelique Chan).

Professor Straughan was a Nominated Member of Parliament from 2009 to 2011, during which she argued for work-life balance and the nurture of a more pro-family social environment. Her community involvement includes serving on the Child and Youth Health Task Force, and the Infectious Disease Research Advisory Group (both at the Ministry of Health).

She is happily married to an Applied Mathematician, and they have 2 sons.

Dr Mathew Mathews' quote 


Founder, Mums@Work (Singapore)
Director, Career Navigators Singapore


Sher-li Torrey is the founder & director of Mums@Work (Singapore), which was started in 2010. Trained in various personality profiling tools, she has more than 20 years of corporate experience. Formerly heading the postgraduate team at the Office of Career Services at the Singapore Management University (SMU), she has held various roles in different industries.

In 2010, following the birth of her daughter, Sher-li started Mums@Work (Singapore) – a social enterprise that supports women. A point of information source for flexi-time work or Mumpreneur business-owners, Mums@Work has more than 40,000 members (mid 2019). In 2016, she started a subsidiary of M@W, Career Navigators – with a focus on bringing women back into the workforce in full-time roles. Through this subsidiary, partnerships with more than 150 MNCs have been established.

As founder of Singapore’s first flexible work career portal, Sher-li is a big advocate of Diversity & Inclusion topics, as well as Women-related issues in Singapore. She is a frequent speaker and article contributor to press and TV on women-related topics. A mother of 2 school-going children, Sher-li strongly advocates a work environment that thrives in allowing employees to have better work-family integration.

Dr Mathew Mathews' quote 




Ms Sim Siew Moon is happily married to Mr Solomon Chung. They have five children, 3 boys and 2 girls. She is a Tax Partner at Ernst & Young Solutions LLP. She is also EY Asia-Pacific Tax Policy and Controversy Leader. She serves on the College Advisory Committee at Tampines-Meridien Junior College. She is a Board member of the Singapore Institute of Accredited Tax Professionals.

Ms Sim graduated from the National University of Singapore with a Bachelor of Accountancy (First Class Honors) degree. She is a Fellow Chartered Accountant of the Institute of Singapore Chartered Accountants, a Fellow of CPA Australia and an Accredited Tax Advisor, Income Tax and GST, of the Singapore Institute of Accredited Tax Professionals.

Ms Sim Siew Moon's quote 


Director/Co-founder The Thought Collective


Mr Tong co-founded the School of Thought (SOT) to promote innovation in education and civic learning in both private and public sectors. This work has since evolved to become The Thought Collective (TTC) — a group of social enterprises reputed for building social and emotional capital that are at the forefront of social innovation in Singapore. Other companies under TTC span across editorial and publishing, experience design, restaurants, training and HR development, and social innovation consultancy. Each company is a platform to further extend social impact through a new demographic.

Mr Tong also spearheaded civic initiatives such as the Stand Up for Singapore Movement, as well as leads several ground-up initiatives with youth across Singapore. Some of his current endeavours include prototyping a sustainable volunteer programme, designing thought provoking educational experiences through trail innovation, and initiating compelling social movements in the hope of creating a more gracious society. A champion of social emotional learning and ontological coaching, Mr Tong is a highly sought-after motivational speaker and trainer. Mr Tong also sits on a number of national committees.

Spanning areas such as building trust for national defence, innovating youth engagement and development, building new spaces for community renewal, reviving the values in healthcare professionals, and redesigning the way Singapore teaches national education, his experience will allow him to seamlessly transition between individual experience and national significance.

Mr Tong Yee's quote